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Archive from 'Interview'



05.16

For Lauren Conrad, the former Hills star-turned-Paper Crown designer (and first-time expectant mother), building her maternity wardrobe has been a journey. “I am still figuring it out,” she told ELLE.com in a phone interview. “I actually, up until this point, only purchased a few maternity pieces.”

At times, it’s been frustrating to shop maternity lines themselves, Conrad admitted. “Just because you become pregnant, doesn’t mean your style changes. You still want to maintain your same aesthetic, but it can be very challenging with what is out there. It’s been interesting learning to dress around it.”

Conrad has her style tricks—and already has her eye on what she’ll be wearing post-pregnancy. Her line Paper Crown, after all, is also having a big moment this summer. The label is Lord & Taylor’s next rotating pop-up shop: The full Paper Crown summer line (and many dresses, priced from $45 to $350) will be on sale in the store’s New York City flagship. “[To] be a part of an event like this with such a reputable retailer is such a compliment to our brand,” Conrad said.

Here, LC talks about what her go-to clothes are in the summer, the one thing she really wishes she could wear right now, and if she’d ever design a children’s line. (Yes, she’s thought about it, because “everything is cuter tinier.”)

Let’s talk briefly about your maternity style. How would you describe it so far?

I am still figuring it out. I actually up until this point only purchased a few maternity pieces. I kind of have gotten by with just doing more tented silhouettes. We did a little kind of tented chambray dress in Paper Crown for spring that I’ve been living in. I keep asking for its fabrics—like can you make me one real quick because it fits? I am still figuring it out, but I think it’s easier in summer because you can kind of just wear drapey dresses and get away with it. I’ve just been avoiding pants at all costs just because I can’t find a comfortable pair.

I feel like some moms nowadays don’t do maternity styles. Blake Lively, for example, didn’t. You just buy regular clothes.

Yeah, maternity has come a really long way from when my mother or my friends’ mothers were shopping, [but] it’s still very limited and it’s hard. Just because you become pregnant doesn’t mean your style changes. You still want to maintain your same aesthetic, but it can be very challenging with what is out there. It’s been interesting to kind of learning to dress around it.

What is one outfit you can’t wait to wear once you can get out of maternity clothes?
Oh my gosh, it is killing me that this summer I can’t wear high waisted shorts because they’re my favorite. To do like a really cute platform sandal, high-waisted shorts, and a little blouse, it’s like my favorite. I miss my shorts this summer.

Tell me about the Paper Crown pop up shop. What are your favorite pieces from the collection that’ll be there?

There’s this really cute wrap palm dress that I like that I wish I could wear that was so cute. And we did a couple of jumpers I really like because I really like a jumper for summer, and our prints are all very summery but again, like subtle how we usually do it, more muted tones. We did kind of a soft palm print and more of a poppy vintage floral was just a little bit out there for us. And we also have a subtle pineapple print you don’t really notice until you get up close that I really like.

What tips do you have for dressing in the summer when it gets ridiculously hot?

The thing about summer is, I think it is pretty easy to dress comfortably, like I tend to gravitate more toward flowy, easy pieces. I think they’re really comfortable, usually a lot of lightweight fabrics. When summer comes around, I am definitely dressing for comfort.

What’s next for you and Paper Crown?
Paper Crown this past year and a half has been a year of growth for us. We are at that point in the brand [where] we have been around for over six years now so we have really taken the time to establish ourselves in the industry. It’s been such a great experience, and I’ve learned so much and [am] so proud of the team we have created. I feel so lucky when I go to my office—[there are] so many people going door to door. I love seeing everybody, and it’s fun there.
One of the things we are doing at the pop up shop [is] introducing men’s accessories that we’ve been working on for a while, which was really fun to do.
We, a couple of years ago, entered the wedding space, and that was such a great fit for us. Some of the push back we would get from retailers is it’s a bit too feminine, but in the wedding space, you just can’t go too feminine, which is really exciting for me because they’re like more bows, more ruffles.

We learned often times women are the ones picking out men’s accessories so when you’re going to a bridal party they’re picking out the dresses. But they’re the one often sorting and picking out bow ties or cufflinks or whatever is going with it. We wanted to create a collection that really meshed well with what we were already offering.

So Paper Crown has tackled regular womenswear, bridal, and even men’s accessories. Looking forward, would you ever consider designing a children’s line for it?
I think I can design a children’s line after I have a child. For me, when I take on a new category I feel like I need to be really well educated in it. I have lots of friends with kids, and I enjoy shopping for them, but I think until you have a child, it’s really hard. You don’t consider everything—things you wouldn’t even think of being practical as far as children’s clothing. I don’t know if I would consider anything at this point. In the future, yes, because everything is cuter tinier. I think I need to take a lesson first.

The Paper Crown x Lord & Taylor pop up is open now at Lord & Taylor’s New York City, Fifth Avenue flagship and will run until mid-July. Visit the store at 424 5th Ave. New York, NY 10018.

Soource: elle.com

02.23

The fashion designer has a baby on the way! Find out Lauren’s maternity must-haves and see pieces from her latest collection to hit Kohl’s

09.01

Lauren is on the cover of Cosmopolitan october issue and we already can see a first look at the interview and photoshoot (probably photographed for a long time, because of the long hair).

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On fashion being her passion: “Television was just sort of an accident … I never felt really strongly about it. But fashion is something I feel passionate about. If I hadn’t done TV, I still would have ended up in the [fashion] industry, but I definitely wouldn’t be in the position I am now.”

On being basic: “I probably am pretty basic. But I’m also a pretty happy person, so that’s OK with me.”

On whether she has any thoughts on Heidi Montag proclaiming that she forgave Lauren for “trying to ruin [her] life:” “No … I’m not really involved in that anymore. I don’t think it has anything to do with me. You just have to focus on the good people in your life. Focusing on what you lose is only going to make you sad.”

On not being bitter about The Hills: “When I did television, scandal was always around me. And I think one of the best things [about that] for me is that your life becomes more big-picture. You have to develop a thick skin really quickly. It toughened me up, which is good.”

On former flame Brody Jenner hosting his own sex- and dating- advice show: “My husband told me [about it]. I didn’t know! … He has a lot of experience … so sure, depending on what kind of advice you want.”

For more of Lauren Conrad’s exclusive interview and photo shoot with Cosmopolitan, pick up the October 2015 issue on newsstands September 8 or subscribe to the digital edition.

Gallery Links:

Home > Professional Photos > 2015 > Session 003
Home > Magazine Scans > 2015 > Cosmopolitan

03.24

When the reality TV star, newlywed, and designer behind the Paper Crown Bridesmaids line together at Martha Stewart 3rd Annual Wedding Party in Chicago this weekend, she answered questions from brides-to-be on preparing for the big day. Here, your front row seat to the event. Lauren Conrad and Maura McManus attended the event and you can check the pictures in our gallery.

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WHAT WAS YOUR INSPIRATION FOR THE PAPER CROWN BRIDESMAIDS LINE?

This line came about in the most organic way. As I started looking at bridesmaids’ dresses, I had such a specific idea of what I wanted and I was having difficulty finding it. Maura McManus [the cofounder of Paper Crown] had the same issue, so we decided we would just make them ourselves. Working between 12 different girls we were dressing, we actually ended up with a line. We said, “We should run with this!” There was a lot more to it than that; it wasn’t that simple. It was really sort of the same vibe that comes from the contemporary line—just soft, romantic pieces that are easy to wear but still feel special.

HOW DO YOU FEEL ABOUT THE COLOR PALETTE FOR THE MOTHERS AND GRANDMOTHERS? SHOULD THEY MATCH EACH OTHER?

It’s hard because everything should be so specific to you, but I know in my wedding, they both wanted their dresses to sit well with the color scheme. My mother wore blush, and my mother-in-law wore a Champagne color. I remember my mother-in-law told me, when she was picking out the dress, “I know my job. Show up, shut up, and wear beige.” She’s awesome. It’s fun to include them so when you’re taking photos, it won’t be like everyone is in neutral and then one person is in hot pink.

Something I did for immediate family because a lot of them were asking what to wear—for example, “Do I wear black? What’s the vibe?”—is I put together a really simple inspiration board with some examples and colors so they could get an idea. It showed what the bridesmaids were wearing, what my mother was wearing, what the flowers looked like. That was helpful.

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03.11

If you were a Hills or Laguna Beach junkie then surely you remember watching Lauren Conrad navigate through her early twenties. Quite gracefully, we might add. But the spirited girl we came to love on MTV has come a long way from her (scripted) reality show days.

Since The Hills wrapped in July 2010, our April cover gal has become a bona fide lifestyle guru—and a totally chill, completely down-to-earth one at that. Despite making her mark in the fashion world by 29, she’s managed to do it without being a total, well, diva.

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Gallery Links:

Home > Magazine Scans > 2015 > Redbook
Home > Professional Photos > 2015 > Session 002

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